SCOPE
stop. fucking. shooting. people. is a small nonprofit with a simple message to share. We worked with them to create a clean, minimal ecommerce site that also serves as a hub to educate users about gun violence. The website integrates with Shopify as its ecommerce engine.
Launching December 2016
DISCIPLINES
YEAR
2017
Branding
Outside of their logo, SFSP didn’t have much of a brand presence to work with. So we incorporated a simple identity system that reinforces the fact that their message is as plain as “black and white.”
Fluid Product Grid
The SFSP shop will vary in product offerings throughout the year, so it was vital that the product grid be elegant and modern, yet functional and flexible. We created a fluid, responsive product grid to do just that.
Mobile
With social integration featured as a key component for this site, optimizing for mobile was of utmost importance. The result is a smooth, responsive ecommerce site that hits every user’s needs.
