SCOPE
Mira Winery is a bi-coastal winery with roots in Napa, California, and Charleston, South Carolina. They came to us with a request for a new ecommerce site that could increase brand awareness, customer loyalty and, most importantly, online sales, through an elegant and enjoyable shopping experience. Studio Neue is now the ongoing design and digital agency of record for Mira Winery.
DISCIPLINES
YEAR
2016
Photography
We worked with photographers on both coasts to create a portfolio of brand images for Mira. Lush landscape shots convey the purity of Mira wines and showcase the region where they grow their grapes and make their wine. Crisp product photography recreates the experience of tasting wine, giving the user as close to an in-person experience as they can get online.
Website
By making their site fully responsive, we’ve widened Mira’s target demographic and made their wines easily accessible to a younger demographic.
"Studio Neue has been absolutely wonderful throughout this whole process. They really dove into who we are as a brand, and made sure that was easily reflected on the site."
